|
 |
|
| |
Whether you realize it or not, the audience is listening… and they are captive.
According to a study by Arbitron, 63% of moviegoers—74% of teen moviegoers—don't mind being exposed to advertising before the start of a movie, and consider it part of the theatregoing experience.*
DMI delivers CinemaSounds™, an exclusive, fully-customized pre-show audio and visual program in theatre auditoriums, lobbies, and other high traffic areas. We reach over 12 million movie-goers each week on over 17,000 screens. Seventy five percent of our screens are in the top 50 DMAs in the U.S.
Music produces powerful emotions in people. It can drive consumer behavior and it can change moods.** Just like the movies.
|
|
|
|
| |
*2007 Arbitron Cinema Advertising Study: Making Brands Shine in the Dark
**Brandsense.com |
| |
|
|
|
|
|
